Riyali Financial Awareness

Digital marketing and educational tools, delivered with the Samawah team

I managed a financial-awareness program’s presence across five platforms, organized publishing and performance review, and developed an AI-assisted loan simulator and debt-burden calculator as part of the Samawah team.

I delivered this role as part of the Samawah team, working with colleagues across marketing, content, and development. Thank you to the team and partners for the shared work.

My role in the project

Digital marketing and campaign manager as part of the Samawah team

Managed daily publishing and coordinated content across five digital platforms.
Automated the scheduling of more than 74 posts per month to maintain a consistent publishing cadence.
Tracked reach, engagement, and audience growth metrics to inform distribution decisions.
Developed an AI-assisted loan simulator and debt-burden calculator to support financial awareness.

From challenge to delivery

Maintaining a consistent daily presence for a large awareness initiative across five platforms, with a high volume of content and a continuous need to monitor results.

What I worked on

I structured the publishing cycle, automated recurring scheduling, and then reviewed each period’s metrics to improve content distribution across platforms. In parallel, I developed the loan simulator and debt-burden calculator as supporting tools within the awareness experience.

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