2024–2026 / Event Marketing
Marketing and growth · Operational development · Attendance experience
Jalas Cultural Majlis
Majlis marketing, technology, and the attendance journey, delivered with the Samawah team
I contributed to marketing and growth and developed the ticketing system from Salla orders to QR-code issuance and entry validation, with reports that support event operations and follow-up.
The work was delivered with the Samawah team and Jalas Majlis partners; this case study presents my role in marketing, operational system development, and reporting. Thank you to the team and partners for the shared work.
My role in the project
Operational systems developer and marketing and development lead as part of the Samawah team
- Delivered marketing activities through email, WhatsApp, and social media as part of the team’s plan.
- Developed a system that connects Salla store orders to the issuance of individual digital tickets with QR codes.
- Created dashboards and reports for performance, sales, and booking sources to support event decisions.
From challenge to delivery
Keeping pace with growing demand while sales and attendance data were fragmented, and creating a simpler journey from ticket purchase to validation at the venue entrance.
What I worked on
I connected Salla store data to individual QR-code tickets, contributed to campaign and communication-channel operations, and then organized attendance and sales metrics into trackable reports.
A simpler journey, from order to entry
I connected Salla store orders with ticket issuance and entry validation to help the team organize the event experience.
- 01Order through Salla
- 02An individual QR ticket
- 03Entry validation and attendance
- 04Reports for the next event
Behind the event, an operating system
An operating dashboard connecting orders, memberships, and tickets with automated sync using Google Sheets and Apps Script.
And the result: people coming together
A moment from Jalas Majlis, made possible by the Samawah team and the Majlis partners.
Team outcomes and deliverables
Results and deliverables documented in the project materials, achieved with the team and partners.
Attendees
A full-capacity audience for the “Poetry Tales” event on 16 September 2026.
Store sales
The value of 136 tickets at SAR 25 each; the order record lists 135 fulfilled and one pending review.
New customers
A new customer base identified in the event report for follow-up and retention.